We launched a major new positioning and visual identity for Durex, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. A major shift for a 91-year old brand that’s used to talking about safety not sexual satisfaction.
'Keep It Fresh' is a major new brand campaign and positioning for Coors Light in the UK. Championing freshness as an attitude, it launched with an epic, off-piste (literally) TV spot as well as OOH, social, digital, PR and a series of C4 idents.
Every day, three pubs in the UK close their doors for good – in part due to cripplingly high beer tax, three times higher than the EU average. Long Live the Local celebrates the important role pubs play in our local communities, our culture and our national identity. In 2018, the campaign called upon the Government to cut planned increases in beer duty and the result – a Government volte-face – speaks for itself. This round is on us.
We tweaked the iconic Heinz Beanz slogan to throw the (vegan) brand’s support behind everyone tackling Veganuary this year. OOH, press and social ads, as well as a limited edition can bearing the slogan 'Beanz Meanz Vegan' (available through Ocado), reminded Brits that the much-loved food staple is vegan too.
In support of the Campaign Against Living Miserably (CALM), we partnered with retailers Topshop and Topman to create a new clothing range. Our campaign took the care label – usually sewn on the inside of clothes – and printed it loud and proud on the outside, encouraging people to open up and take care of themselves.
Utilising our partnership with Vivendi, we devised a collaboration between Sharp's Brewery – based in Rock, Cornwall – and Universal Music's Nick Mulvey to create the world’s first playable vinyl made from reclaimed ocean plastic. The vinyl was a massive hit and sold out within a day, with all proceeds from the track – written especially for the campaign – going to local charity Surfers Against Sewage.